Expertly managing visuals, strategy, and global e-commerce

From photo & video shoots to an international e-commerce.

My Sleeping Gypsy — Sustainable label, crafting unique dresses with soul

Building e-commerce

From strategy, UI/UX, and Customer Journey to leading the programmer's team to develop e-commerce individual software and transferring data for marketplaces. A/B advertisement testing on Instagram/Facebook. Branding.

Process organising

We centred the process around two popular programs at the time. Trello for building a marketing strategy and Instagram posts road map. Monday around dress production process.

Building BTC BTB connections

My Sleeping Gypsy sells the dresses not only to direct buyers but also to retailers. We developed product, price, place, and promotion strategy, marketing funnel, promotion channels and a year timeline.

Fashion Editorial, Lookbooks, Catalogs & Creative Direction

Irina Bailey

A visual and e-commerce direction for Irina Bailey, a refined fashion brand focused on handcrafted beaded pieces, with branding and digital commerce developed by Valdis Belih & Edward Blagievsky.